Kagome has prepared a gift box for summer chugen gift season which features vegetables from 3 different regions of Japan: Hokkaido (potatoes, corn, asparagus, pumpkin and carrots), Yamagata-Shinshu (tomatoes, lettuce) and Kyushu (potatoes, sweet potatoes, egg plant and carrots). Nice theme, nice packaging.
http://www.kagome.co.jp/gift/summergift/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kagome has announced a new marketing emphasis on vegetable/fruit juices and sports. In a related event they announced the signing of Japan's top male marathon runner Arata Fujiwara (藤原新), who came in 2nd in the Tokyo International Marathon earlier this year and will represent Japan in the London Olympics.
http://www.kagome.co.jp/tomato/exercise/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory has introduced Mountain Dew White Out, a white Mountain Dew version. Although it does not appear to be a limited edition, white drinks suit the summer season better, thus a summer launch.
http://www.pepsi.co.jp/products/index_nf.html#extra
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Starbucks is featuring a Mango Passion Tea Frappuccino with Mango Pudding topping. The mangos are said to be sourced from India.
http://www.starbucks.co.jp/press_release/pr2012-783.php
Photo is a web capture for explanatory purposes, copyright belongs to the company.
To celebrate 35 years of Sapporo Black Label beer, is making and giving away 35 personalized posters featuring the winners photo. Entry is via the website, but it appears that you do not have to submit a photo until you win.
http://www.sapporobeer.jp/beer/cp_poster/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kagome has introduced a summer fruit drink special containing shekwasha (シークヮーサー, flat lemon or Citrus depressa in English) from Okinawa. This juice also contains acolera (アセロラ) from Okinawa. Clearly shooting for a cool, fruity, Okinawa image for the hot summer months.
http://www.kagome.co.jp/ys100/top/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory is giving away Canadian krugerrands in their "Pure Gold"to promote their black oolong and sesame barley teas. Entry requires collecting seals from product and mailing them in. The grand prize is a coin worth 75,000 yen.
http://kgcp.jp/apc/sscp/F1205TKH/top.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Asahi is giving away special cooler tote bags designed by Masaharu Fukuyama (福山雅治) a popular Japanese singer-songwriter. One side of each bag shows a stylized photo from one of the advertisements currently running which feature Fukuyama. Entry is by collecting proof of purchase from the packaging and mailing them in.
http://www.asahibeer.co.jp/superdry/fk_cp/120626-120831/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Calpis has an alcohol line including popular "sour" drinks which are mixtures of fruits (or in this case Calpis) and Japanese shochu distilled spirit. This campaign is named "Otsukare Sour", which is a take off on the common Japanese phrase "otsukaresama deshita" said to co-workers or others in acknowledgement of finishing a hard day of work. In this case the acknowledgement presumably includes a can of Calpis Sour to relax. Entry is via web page using a code attached to cans. Prizes are gift certificates for Amazon Japan.
http://calpissour.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morinaga's Ice Box is flavored ice which is sold in convenience stores and it popular during the hot summer months. As part of their marketing to kids involved in sporting events, Morinaga is holding a sports training day for elementary school students in both Tokyo and Osaka. Six hundred kids will be chosen at random from all those who enter by sending in 2 proof-of-purchase seals.
http://www.morinaga.co.jp/ice/syouhin/box/icebox/sport-index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
