Gusto US Beef Specials

Here are two specials featuring US beef. The one on the right is chopped steak and contains 100% US Beef - thus the US trademark. The mixed sirloin steak/chopped steak on the left also contains US Beef but uses the more general US Beef trademark at the lower left. I just wonder why the US beef industry would have competing trademarks. Seems like at the very least the general trademark should appear on all items.

http://gusto-magazine.jp/menu/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Gusto Featured Cakes

Here are 3 cakes on special at Gusto family restaurants: Uji Powdered Green Tea Roll (Uji green tea) Ganache Cake (Belgian couverture chocolate, Hokkaido cream, black cocoa power for cake) New York Style Rare Cheese Cake (high quality sour cream).

http://gusto-magazine.jp/menu/index.html#menu

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Skylark Group Social Media‏

Here is an example of the social media currently used in Japan. Twitter (T) is big, Facebook (F) is catching on but still nothing like in the US, Hatena social bookmarking (B) only Japan and Mixi (M) a popular Japanese social media service.

http://gusto-magazine.jp/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Burger King BK Ringo Burger

This campaign has finished, but I found it interesting even if only because it appears to refer to a fab four member unless you know a little Japanese. Ringo means apple in Japanese.

http://www.burgerkingjapan.co.jp/campaign/cp49.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

ABC Science Show - Cognitive and mood effects of soy products during the menstrual cycle‏

This segment deals with a study in progress, therefore no results yet.

http://www.abc.net.au/radionational/programs/scienceshow/cognitive-and-mood-effects-of-soy-products-during-menstrual-cyc/4006378

Burger King NY Sundae

I don't have a sweet tooth, so this does nothing for me, but it sure does look decadent enough to be a genuine US import. That is an soft cream topping on french toast.

http://www.burgerkingjapan.co.jp/campaign/cp47.html 

Photo is a web capture for explanatory purposes, copyright belongs to the company.

First Kitchen Two Face Marketing Strategy

The First Kitchen Two Face marketing strategy puts a traditional fast food face on their locations in shopping centers to appeal to families (read children) and school girls, while on shopping lanes leading to train stations, the stores have a slightly more subdued appearance and offer items such as pasta to attract business people and older students. They appear happily bliss to the negative connotations associated with Two Face in English.

http://www.first-kitchen.co.jp/two_face/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

KFC Gouda Cheese Shrimp Cutlet Sandwich

KFC is offering a limited edition Gouda cheese shrimp cutlet sandwich with a special spicy sauce.

http://www.kfc.co.jp/menu/detail/index.cgi?pid=OR_sand_82

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Mos Burger Umakara Burger

To celebrate their 40th year in business, Mos Burger is offering a Umakara Burger (deliciously spicy) which offers a generous portion of meat sauce plus a special spicy sauce.

http://www.mos.co.jp/cp/umakara/120313/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Sakura Teritama Sandwich

This post might already be dated, but last month McDonald's had a limited run sandwich for the cherry blossom season. The sauce was pink to go with the pink cherry blossoms. The teritama series combines teriyaki sauce (teri) and a cooked egg (tama) on a pork sandwich.

http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=9065

Photo is a web capture for explanatory purposes, copyright belongs to the company.