Sapporo Barley & Hop Campaign‏

Sapporo Beer conducted a promotion to promote its new happoshu category beer (Mugi to Hop). The giveaway was same product.

http://www.sapporobeer.jp/sapporo_enq/0048/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotteria 40th Anniversary Contest‏

Lotteria is holding a Facebook contest to celebrate their 40th Anniversary where people vote on their favorite Lotteria special burgers over the years and the winning item will be brought back for a limited time.

http://lotteria.jp/40th/election.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Sapporo Bacardi Campaign

Bacardi goes through Sapporo Beer in Japan. Sapporo held a campaign to promote Bacardi in which the prize is product plus a book on office manners. Hard to imagine a book on manners to be considered a valuable prize outside Japan.

http://www.sapporobeer.jp/hppla/campaign/bacardi/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Galbo Ball Voting‏

To promote Meiji Galbo Balls and Chips (light, aerated, crunchy chocolate snacks), Meiji is conducting a poll where people can vote for their favorite shapes (balls, chips, cubes) and flavors (chocolate, strawberry, almond) of the product. Voting results can be viewed in real time and 50 participants will receive limited edition Quo cards with pictures of Haruma Miura (三浦春馬) and Riesa Naka (仲里衣紗), the "talento" who promote the product line.

http://www.meiji.co.jp/sweets/chocolate/galbo/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Ohayo 20th Anniversary Pudding Campaign‏

Ohayo is giving away bread makers and special Peter Rabbit pillows to promote the 20th anniversary of its pudding line.

http://www.ohayo-milk.co.jp/info/20th.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotteria Salty Scallion Chicken Burger

Lotteria is featuring a salty scallion or leek chicken burger. Coupons can be sent to internet enabled cell phones (pretty much all cell phones in Japan, not just smart phones).

http://lotteria.jp/topics/2012/topics05100001.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Nissin UFO Yakisoba Noodle Campaign

Nissin is giving away kettles for boiling water and hot sandwich makers to promote its UFO yakisoba instant noodles. Entry is by postcard.

http://www.nissinfoods.co.jp/product/camp/data.html?camp_id=357

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Deserted Island Challenge

Morinaga is holds an annual "Little Angel" children's challenge where 30 middle school children are flown to a deserted island between Kyushu and Okinawa to have a camping and outdoor adventure for 5 days. The little angel comes from the company logo which features a cherub.

http://www.morinaga.com/mujin2012/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga BB536 Ichiro Campaign‏

Morinaga is conducting a promotion for their BB536 probiotic yogurt through a special Facebook page in which they are giving away 4 groups of two tickets for a trip to Seattle to see Ichiro play for the Mariners. Ichiro currently appears in commercials for this product.

https://www.facebook.com/bifidus.jp

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Rich Pudding Promotion‏

Meiji is holding a campaign to promote its Rich Pudding line. Rich pudding comes in chocolate, espresso and fresh cream flavors. The campaign is giving away 100,000 yen in JTB travel certificates as the grand prize or 30 gold spoons as second prizes.

http://www.meiji.co.jp/sweets/dessert/rich-pudding/

Photo is a web capture for explanatory purposes, copyright belongs to the company.