First Kitchen Two Face Marketing Strategy

The First Kitchen Two Face marketing strategy puts a traditional fast food face on their locations in shopping centers to appeal to families (read children) and school girls, while on shopping lanes leading to train stations, the stores have a slightly more subdued appearance and offer items such as pasta to attract business people and older students. They appear happily bliss to the negative connotations associated with Two Face in English.

http://www.first-kitchen.co.jp/two_face/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

KFC Gouda Cheese Shrimp Cutlet Sandwich

KFC is offering a limited edition Gouda cheese shrimp cutlet sandwich with a special spicy sauce.

http://www.kfc.co.jp/menu/detail/index.cgi?pid=OR_sand_82

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Mos Burger Umakara Burger

To celebrate their 40th year in business, Mos Burger is offering a Umakara Burger (deliciously spicy) which offers a generous portion of meat sauce plus a special spicy sauce.

http://www.mos.co.jp/cp/umakara/120313/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Sakura Teritama Sandwich

This post might already be dated, but last month McDonald's had a limited run sandwich for the cherry blossom season. The sauce was pink to go with the pink cherry blossoms. The teritama series combines teriyaki sauce (teri) and a cooked egg (tama) on a pork sandwich.

http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=9065

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Nestle Clear Taste Liquid Coffee Caffeine 97 Free

Nestle has introduced a 97 percent caffeine-free, sugar-free entry to their clear taste liquid coffee line. Interestingly, they use Clear Taste as if it is a brand, but add no trademark symbol. Something I might check into if I find the time.

http://d.nestle.jp/nescafe/bottle/npl_ct_caffeineless_nonsweet_900m.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MegMilk Snow Brand 50 Years of Camembert Cheese Campaign

MegMilk Snow Brand is celebrating 50 years of Camembert cheese sales by giving away Hokkaido steak sets to 1,050 people. Entry is by post card with a product seal glued to the back.

http://www.meg-snow.com/camembert/  

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MegMilk Snow Brand Garlic String Cheese

MegMilk Snow Brand adds garlic to the flavors in their popular string cheese line. The other flavors are plain, smoke and chili pepper.


http://www.meg-snow.com/sakechee/ 

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Secretary Select Pudding

In collaboration with a women's magazine called City Living, Morinaga selected a panel of 7 secretaries from their readership and had them help develop this new line. The two flavors are mellow rum raisin and delicate custard. The product name gives sense that this product is being offered to an important customer by a secretary (秘書のおもたせプリン). It works in Japan, but might not translate well outside Japan.

http://www.morinagamilk.co.jp/products/brand/hisho/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Parm Almond Campaign‏

In conjunction with their new premium almond Parm bars, Morinaga is giving away product to people who fill in an online form.

http://parm-ice.jp/quiz/ 

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Bulgaria Yogurt Drink Renewal‏

Meiji has renewed its Bulgaria drink yogurt with a new easier two-way cap which opens easily half way for use with an attached straw or all the way (while still being attached) for drinking directly. Special production technology provides a product with a creamy consistency (とろりん感) and larger cut fruit results in a pulpy texture (つぶつぶ).

http://www.meijibulgariayogurt.com/drink_sp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.