Food Science Japan

2010-11-13

Morinaga Men's Pudding

Morinaga is trying to branch expand the dessert market. Specifically, it is trying to get more men interested in desserts by introducing a "men's sweets club" and a pudding aimed at men. These puddings were developed in collaboration with Dime Magazine (a popular marketing trends magazine) and Nifty (a larger Japanese internet provider and retailer). Offered in maple and salty caramel flavors, it seems heavier and less sweet than typical Japanese puddings.

2010-11-12

Hot/Cold Packaging (Meiji Green Tea)

Japanese customers are accustomed to canned coffees, teas, etc. offered in hot and cold versions. Sometimes the same product can be used for either purpose, and other times the hot and cold versions of the product are different. This Meiji green tea in a brick pack was sold cold, but the top of the package shows that it can also be sold hot.

2010-11-11

Fujisco Kurosu (Black Vinegar)

Fermented vinegar has long been consumed in Japan as a health food. The mash is advertised as coming from Okinawa, but the company is in Hiroshima. It is black because it is fermented with black garlic. It is able to carry a health claim due to the vitamin B2 and B6 content. It is a bit pricey at 4,200 yen for 1.8 liters, but it is meant to be diluted with 5 to 7 parts cold water before drinking.

2010-11-10

Meiji Creamy Marshmellow

Not really my favorite, but interesting. Probably saves on ingredient costs also.

2010-11-09

Winter Kirin

Limited edition beer. As is written on the can "Mild Taste". Limited edition or seasonal brews are common in Japan, but the winter is special in that makers are trying to find something to keep people buying beer during the off season.