There is an ongoing local gourmet food craze in Japan. One of the popular local dishes is Kanazawa Curry. Tombow Beverage of Toyama Prefecture has taken this one step further by introducing a Kanazawa Curry flavored cola. Not available in my area - maybe that is just as well.
トンボ飲料 金沢カレー コーラ
http://www.tombow-b.jp/kanazawacurrycola/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Burger King Japan has added Chicken Fries to its lineup, which are described as crispy and convenient to handle with an excellent balance of herbs and spices. These come with a choice of BBQ or honey-mustard sauces. The website offers a download so that you can decorate the chicken face on the package to look like various characters: Kabuki, Shogun, Ninja, Sumo and Manga. Some boxes also carry the slogan "Unleash the Chicken".
バーガーキング 日本 チキンフライ
http://www.burgerkingjapan.co.jp/campaign/cp178.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
As a variation on their boneless chicken, KFC now has a salty lime offering. There is not all that much added information, but a refreshing taste is followed by a spicy aftertaste, which appears to explain the lime, salt and pepper in the photo. ケンタッキーフライドチキン ソルティライムチキン
http://www.kfc.co.jp/menu/detail/?menu_id=426
Photo is a web capture for explanatory purposes, copyright belongs to the company.
For Lotteria the 29th is "Niku no Hi" 肉の日 or "Meat Day", because the number 29 can be read with the same pronunciation as meat "niku". For three days, the weekend plus the 29th, Lotteria is offering special versions of its premium burger, the zeppin burger 絶品バーガー or "masterpiece burger". The special versions consist of burger patties containing 1.5 percent more meat, double the amount of cheese (two slices of cheese made from Gouda and red cheddar), and extra chewy buns made with yeast cultured in rice malt 酒種. And for those who really need a meat rush, there is double patty version.
ロッテリア
https://www.lotteria.jp/campaign/000094/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
As part of McDonald's McCafe by Barista series, they are offering a "New Barista Summer 2016 Collection" which due to the oppressive Japanese summer heat consists of cold smoothie drinks. There is a mango smoothie, a fruit and vegetable smoothie and now a grape smoothie.
This smoothie contains grape puree, with added grape juice and is topped with whipped cream and whole grapes. This looks much more indulgent than the more healthy smoothies appearing in convenience stores recently.
It might be of some interest, that there are Chinese characters for grape 葡萄, which are used here. But since they are not part of the standard set and few Japanese can write them from memory, the pronunciation is given in furigana above the characters to make sure everyone realizes just what they product is.
While the volumes are not noted here, the medium size is 460 yen, but the large size is only 40 yen more or 500 yen. Usually the upsell on size garners more extra money.
http://www.mcdonalds.co.jp/campaign/barista/index.html
マックドナルド 葡萄のスムージー
Photo is a web capture for explanatory purposes, copyright belongs to the company.
GeGeGe no Kitaro is one of the most popular anime from Japan, just one of the many works that show the unique imagination and creativity of Japanese storytellers. I used to record and then watch GeGeGe no Kitaro religiously for many years after coming to Japan.
Last night at a company party, we went to Inataya 稲田屋 a restaurant affiliated with a Tottori Prefecture sake brewer Inata Honten 稲田本店. As the author of GeGeGe no Kitaro made his home in Tottori Prefecture, there is a Mizuki Shigeru Museum and Mizuki Shigeru Road lined with characters from this series there. Inata Honten is also based in Tottori Prefecture and they produce the GeGeGe no Kitaro shochu in the photo above. Shochu is an alcohol distilled from potatoes (in this case) or in other cases from rice, barley, etc.
I am adding a link to the Shigeru Mizuki 水木しげる Wikipedia page. If you want to read about an fascinating and praiseworthy life, have a look. From being conscripted in the Imperial army and being the lone survivor of his unit to peace activist and WWII documentarian, he was certainly much more than a talented anime writer and storyteller.
http://www.inata.co.jp/
http://inataya.co.jp/
https://en.wikipedia.org/wiki/GeGeGe_no_Kitar%C5%8D
https://en.wikipedia.org/wiki/Shigeru_Mizuki
ゲゲゲの鬼太郎 焼酎 稲田屋 稲田本店 水木しげる
Usually marketers want a clear, simple, easy to understand message to promote or support a product. Japanese marketers however sometimes go for a challenging message that includes wordplay. If the customer is patient enough to play along, it can work.
Loose translation of the copy:
"In a world of increasing entanglements, troubles and having to care for others, sometimes you just want to eat some ice cream. Emptying a package of Soh (after eating Soh), can also clear your head (of worries). No Think, Soh Happy"
Here it is in Japanese:
「NO THINK そーハッピー！
どうも。アイスです。最近、世の中つながりっぱなし。わずらわしいこと、気を遣うことが、増えてるような。そんな時代だからこそ、「アイスでもたーべよ。」みたいな時間って、意外といいんじゃない？と思うのです。爽がからっぽになる頃には、きっと、アタマもからっぽになっていますよ。
NO THINK そーハッピー。」
Points of explanation:
The product name is Soh and uses the Chinese character for "refreshing".
The "so happy" or "Soh happy" in the copy naturally connects to the product name.
To my mind, it sounds like a cross between two old popular songs "Don't worry, be happy" and "We don't need no education".
http://www.lotte.co.jp/products/brand/soh/
ロッテ アイス 爽
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Two years the scandal two years ago where a Chinese company that KFC used as a supplier for chicken was found to be using expired meat, KFC Japan continues to advertise the exclusive use of Japanese chicken. This in-store poster promises 100% Japanese sourced chicken. ケンタッキーフライドチキン 国内産
http://www.kfc.co.jp
Kanoya is a Gunma Prefecture based food company (founded 1885) which produces fresh (uncooked) noodles for use in the home. Unlike cup noodles which are now popular world-wide, prepared, uncooked noodles like this that require refrigerated shipping and have a relatively short shelf-life are the only way to prepare specialty noodle shop quality noodles at home. These are very popular in Japan, but not so much outside Japan due to logistical reasons.
However, this product drew my attention due to the functional food angle it is taking. They are adding a probiotic to udon noodles, so the proposition is great taste plus health. They have chosen Enterococcus faecalis bacteria due to its heat resistant properties, which makes sense because obviously noodles have to be boiled. It is also notable that they have added this to the noodle variety which requires the least boiling time, the Furusato Mizusawa brand ふる里水沢.
They promise a 40 trillion bacterial count per serving size, or 80 trillion per two serving package. I am assuming this is prior to preparation, because this is bound to decrease after boiling. They do not make a health claim on the package, but they do obliquely mention immune function on the website and point to an outside scientific website in Japanese set up to explain Enterococcus faecaliswhich features one of the world's most renowned scientists in this area - Prof. Tomotari Mitsuoka 光岡知足教授.
Overall, very interesting and I am eager to see if this approach works. I do have a small quibble. This site and many others use the term Lactic Acid Bacteria 乳酸菌 to refer to Enterococcus faecalis フェカリス菌 which is not technically correct. However, products including Bifidobacteria ビフィズス菌 do the same thing due to the high recognition value of "Lactic Acid Bacteria".
http://www.kano-ya.co.jp/
http://www.faecalis-kin.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
This is some serious convenience store shelf space for one company's probiotic drink yogurts. Only the product on the left carries an approved health claim (FOSHU), the others contain probiotic strains that have been associated with health benefits, but no claims on the labels.
From left to right:
Meiji Bulgaria Drink Yogurt 明治ブルガリアヨーグルト (intestinal condition health claim)
Meiji PA-3 Drink Yogurt (strain associated with lower purine levels)
Meiji LG21 Drink Yogurt Low-Sugar Low-Calorie (strain associated with lower H. pylori levels)
Meiji LG21 Drink Yogurt (strain associated with lower H. pylori levels)
Meiji R-1 Drink Yogurt Low-Sugar Low-Calorie (strain associated with improved immune function)
Meiji R-1 Drink Yogurt (strain associated with improved immune function)
http://www.meiji.co.jp
