Yamazaki is using Disney characters for special versions of popular pastries: Baumkuchen, roll cake, pie and chiffon cake. These pastries use pumpkin from Hokkaido and Japanese wheat. ヤマザキパン
バウムクーヘン シフォン パイ ロールケーキ
http://www.yamazakipan.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Lotteria, the fast food chain owned by Lotte, is offering what it calls a Halloween Party. Chicken packs, chicken nugget packs and french fry packs are available in buckets with detachable Halloween glasses. For me, the interesting offering is a special shake Koala March wafer covered chocoates on top. Koala March is one of Lotte's most popular chocolate snack brands originally introduced in 1984. So this is an interesting cross-branding opportunity. ロッテ コアラのマーチ
http://www.lotteria.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kentucky Fried Chicken (KFC) Japan is offering a special Halloween barrel at the end of this month. The barrel contains four pieces of original flavor chicken, two chicken crisps, two french fries and two biscuits. The special Halloween features appear to be the decorations and the the biscuits, which are pumpkin flavored. ケンタッキーフライドチキン ハロウィンバーレル
http://www.kfc.co.jp
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Pepsi (via Suntory in Japan) is holding a promotion involving five new mystery flavors, collectively called Pepsi Ghost, in plastic PET bottles are decorated with different ghost images. The online companion site is in the form of a researcher's notes on product development with the ingredients blacked out. People can participate (as "research test subjects") on Facebook or Twitter to guess the mystery flavors. No prizes are mentioned. ペプシゴースト サントリー
http://www.pepsi.co.jp/ghost/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morinaga has Halloween versions of all its top chocolate and candy brands. No further details on the products are offered, but Halloween versions of their Angel Pie, Ototo, Choco Ball, Hi Chew, Packncho brands are on offer. 森永 おっとっと エンジェルパイ チョコボール ハイチュウ パッキンチョ
http://www.morinaga.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
For Halloween, Nestle has introduced a pumpkin pudding flavored KitKat variety. ネスレ キットカット パンプキンプリン
http://d.nestle.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
McDonalds is celebrating 10 years of the Ebi (Shrimp) Filet Sandwich with a 1 million yen giveaway. Entry requires retweeting a special promotional tweet. えびフィレオ マクドナルド 10周年記念
http://www.mcdonalds.co.jp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kirin has made changes to its Ichiban Shibori Beer packaging in Singapore is will give six packs to a few selected followers who spot the four differences. If you live in Singapore, you might want to check out their Facebook feed. There are already lots of guesses in the comments. キリン
It looks the the changes are as follows:
1) Kirin Original Brew to Kirin Prime Brew
2) addition of alcohol content 5%
3) addition of the Japanese indication of alcoholic drink お酒
and
4) a font size and color change.
http://kirin-singapore.com.sg/en/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Yes, there are Japanese wines. They vary widely in quality, but some are quite nice. Here is a nice image for one of Sapporo's domestic wines, a white wine from the Koshu region, Yamanashi Prefecture. サッポロ
http://www.sp-mall.jp/shop/g/gS4-E486x7200100/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
The 2019 Rugby World Cup to be held in Japan will serve as a warmup of sorts for the Olympics to be held here the following year. Coca Cola is a rugby sponsor in Japan and have an industrial league team called the Red Sparks headed by a former national team coach.
http://www.cocacola.co.jp/stories/redsparks01#TCCC
Photo is a web capture for explanatory purposes, copyright belongs to the company.
