Trying to make a list of Japanese food industry anniversaries. The following is what I have so far, but I know there have to be many more. Please let me know of any I have missed and I will add them. (Give me a link if possible.) Thanks!
Asahi Yoshi Single Malt Whiskey - 10th Anniversary
Burger King - 5th Anniversary (in Japan)
Japan Food Journal - 70th Anniversary 日本食糧新聞
Lotteria - 40th Anniversary
Meiji Amino Collagen - 10th Anniversary
Meiji Hokkaido Tokachi Cheese - 20th Anniversary
Meiji Oishii Gyunyu Milk - 10th Anniversary
Morinaga Ototo Crackers - 30th Anniversary
MOS Burger - 40th Anniversary
Nippon Ham Group - 70th Anniversary
Nisshin Oillio Canola - 20th Anniversary
Oyaho Pudding Sales - 20th Anniversary
Sapporo Black Label Beer - 35th Anniversary
Snow Brand Camembert Cheese - 50th Anniversary
Tokyo Sky Tree - 0th Anniversary - Related Products
Tully's - 15th Anniversary (in Japan)
I posted about Bourbon's kanpan yesterday, Sanritsu sells the market leading product in this category and it is branded with just the katakana of Kanpan カンパン plus a Scottish guy in kilts and a bagpipe on the package. This is easily the most recognizable and therefore reassuring brand in the long shelf life disaster preparation food category. It also has a shelf-life of 5 years. Sanritsu has lots of disaster preparation information on its website.
http://www.sanritsuseika.co.jp/useful/us_3.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Bourbon has introduced a new line of boysenberry vinegar drinks using boysenberries from New Zealand.
http://www.bourbon.co.jp/boysenberry/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morinaga is using Moe Yamaguchi (山口もえ), a popular Japanese "talent", to promote Kraft cheese. To promote Kraft Mozzarella cheese, which is made in Hokkaido, they are giving away kitchen goods made by Staub and said to be favorites of Moe. Entry is by collecting bar codes and mailing them in attached to a postcard.
http://www.morinagamilk.co.jp/campaign/kraft_camp/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Following up on the previous post, Morinaga and Benesse are celebrating 30 years fo Ototo crackers by giving away takoyaki (breaded and fried octopus balls) makers, in a cute nod to the shape of the crackers and Benesse Nintendo DS games. Entry involves mailing in proof of purchase marks.
http://www.morinaga.co.jp/ototo/campaign/benesse/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morinaga Ototo crackers are an iconic Japanese confectionary brand and Japan's equivalent of animal crackers. As this image shows, this product consists of an easy to open and close box which contains crackers shaped like various sea creatures. Like all such products, they regularly introduce or rotate new flavors into the product line. One of my favorite flavors after first coming to Japan was squid ink flavor, which is black and commonly used on items such as spaghetti.
http://www.morinaga.co.jp/ototo/snack/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
In a contest related to the promotion mentioned yesterday, Bull-Dog is taking submissions for the best model food stand at a school fair. It does not specify that it has to be an okonomiyaki or takoyaki stand, but I would assume a stand that uses Bull-Dog sauce would make for a stronger entry.
Prizes start at 50,000 yen.
http://okonavi.jp/gakusai2012/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Morioka History and Culture Museum (もりおか歴史文化館) is holding an exhibit on the history of confectionary products in Japan. The items in the exhibit are on load from Morinaga's collection. The exhibit runs through Sept 23rd and adult admission is 300 yen.
http://www.morireki.jp/exhibition/detail.php?data_id=376
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Bourbon is a confectionary maker based in Niigata. They are jumping into the disaster preparation market with a stylish version of long shelf life biscuits. In this nation all too familiar with natural disasters, homes, companies and schools typically have cans of long shelf life biscuits and bottles of water on hand. These biscuits are called kanpan 乾パン or "dried bread", but they come in plain packaging. Bourbon's new offering has a colorful package, cute bear characters (same bears used for a regular cookie brand) and a variety of cracker shapes and flavors. These biscuits have a 5 year shelf life.
As part of a promotional campaign, Bourbon is giving away stuffed character dolls to 500 people a month who mail in proof of purchase marks from eligible Bourbon products.
http://www.bourbon.co.jp/petit/campaign/20120619_2.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Many Morinaga youth targeted confectionary products come with Bellmark coupons. As explained on an August 1st post, when collected Bellmark coupons or proof of purchase marks provide funds for Japanese schools. They only represent 1 yen each, but can add up to significant money.
http://www.morinaga.co.jp/bellmark/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
