Skylark Group Social Media‏

Here is an example of the social media currently used in Japan. Twitter (T) is big, Facebook (F) is catching on but still nothing like in the US, Hatena social bookmarking (B) only Japan and Mixi (M) a popular Japanese social media service.

http://gusto-magazine.jp/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Burger King BK Ringo Burger

This campaign has finished, but I found it interesting even if only because it appears to refer to a fab four member unless you know a little Japanese. Ringo means apple in Japanese.

http://www.burgerkingjapan.co.jp/campaign/cp49.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

ABC Science Show - Cognitive and mood effects of soy products during the menstrual cycle‏

This segment deals with a study in progress, therefore no results yet.

http://www.abc.net.au/radionational/programs/scienceshow/cognitive-and-mood-effects-of-soy-products-during-menstrual-cyc/4006378

Burger King NY Sundae

I don't have a sweet tooth, so this does nothing for me, but it sure does look decadent enough to be a genuine US import. That is an soft cream topping on french toast.

http://www.burgerkingjapan.co.jp/campaign/cp47.html 

Photo is a web capture for explanatory purposes, copyright belongs to the company.

First Kitchen Two Face Marketing Strategy

The First Kitchen Two Face marketing strategy puts a traditional fast food face on their locations in shopping centers to appeal to families (read children) and school girls, while on shopping lanes leading to train stations, the stores have a slightly more subdued appearance and offer items such as pasta to attract business people and older students. They appear happily bliss to the negative connotations associated with Two Face in English.

http://www.first-kitchen.co.jp/two_face/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

KFC Gouda Cheese Shrimp Cutlet Sandwich

KFC is offering a limited edition Gouda cheese shrimp cutlet sandwich with a special spicy sauce.

http://www.kfc.co.jp/menu/detail/index.cgi?pid=OR_sand_82

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Mos Burger Umakara Burger

To celebrate their 40th year in business, Mos Burger is offering a Umakara Burger (deliciously spicy) which offers a generous portion of meat sauce plus a special spicy sauce.

http://www.mos.co.jp/cp/umakara/120313/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Sakura Teritama Sandwich

This post might already be dated, but last month McDonald's had a limited run sandwich for the cherry blossom season. The sauce was pink to go with the pink cherry blossoms. The teritama series combines teriyaki sauce (teri) and a cooked egg (tama) on a pork sandwich.

http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=9065

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Nestle Clear Taste Liquid Coffee Caffeine 97 Free

Nestle has introduced a 97 percent caffeine-free, sugar-free entry to their clear taste liquid coffee line. Interestingly, they use Clear Taste as if it is a brand, but add no trademark symbol. Something I might check into if I find the time.

http://d.nestle.jp/nescafe/bottle/npl_ct_caffeineless_nonsweet_900m.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MegMilk Snow Brand 50 Years of Camembert Cheese Campaign

MegMilk Snow Brand is celebrating 50 years of Camembert cheese sales by giving away Hokkaido steak sets to 1,050 people. Entry is by post card with a product seal glued to the back.

http://www.meg-snow.com/camembert/  

Photo is a web capture for explanatory purposes, copyright belongs to the company.