Ito Ham has part of its site devoted to promoting balanced meals called Fresh Morning (朝のフレッシュ）, which uses the Japanese figure skater Mao Asada (浅田真央) to explain how food balance is important. This balance obviously includes meat, but they emphasize vegetables very strongly. There is a play on words going on here - even though she uses a different Chinese character in her name, the sound of the first character in Asada's family name sounds like the word "morning".
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