Meiji Shokkans Gumi Edy Campaign‏

Meiji's Shokkans line of gumi candy (so called because it has a slightly harder consistency and therefore more of a food feel - shokkan 食感) is being promoted with an Edy point giveaway. Winning stickers are attached to product. Winners receive a special cell phone strap pre-charged with 1,000 Edy points.

http://www.meiji.co.jp/sweets/candy_gum/shokkans/

Photo is a web capture for explanatory purposes, copyright belongs to the company.