MegMilk Snow Brand is giving away interesting drinking glasses and special photo sessions (where kids get to dress up in adventure settings) to promote Mainichi Honebuto (毎日骨太) or "everyday strong bones" brand products. The product and campaign are aimed at kids and helping them develop strong bones. Mainichi Honebuto contains calcium and vitamin D, plus MBP, MegMilk Snow Brands whey derived functional protein which promotes bone tissue formation.
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