2012-10-26

Nestle KitKat Strawberry Cake Flavor

This limited edition KitKat flavor looks Western, but Japanese really love strawberry cakes.

http://d.nestle.jp/kitkat/limited/kk_mini_strawberrycake_confiture_13.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Kirin Mugi no Gochiso

With the bad economic times cutting into people's disposable income, so Japanese businessmen are - shockingly - eating and drinking more often at home. This offering from Kirin tries to play into this trend by promoting a beer which is good with meals. The English copy on the can pretty much tells it all "For your happy home. A delicious, malty brew brings smiles to your table." The Japanese product name 麦のごちそう translates loosely as "taking a meal with barley". It is also notable that even in English this is not called a beer, but instead a brew. That is because it is what I tend to call a 3rd category beer, which is no legally beer in Japan and is thus subject to a much reduced tax rate.

http://www.kirin.co.jp/brands/muginogochisou/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Big Chicken Rich Cheese

McDonald's will also begin selling a limited edition Big Chicken Rich Cheese sandwich today which in addition to a juicy chicken patty, features two thick slices of cheese (one cheddar, one gouda), lettuce, fried onion and Dijon mustard.

http://www.mcdonalds.co.jp/campaign/chicken/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Kikkoman Cousino-Macul Wine

Cousino-Macul Wine of Chile go through Kikkoman in Japan.

http://www.kikkoman.co.jp/wine/cousinomacul/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

2012-10-25

McDonald's Teriyaki Chicken Filet-o

From tomorrow, McDonald's will start selling a limited edition Teriyaki Chicken Filet-o sandwich which features a teriyaki coating with sweet and spicy soy sauce base.

http://www.mcdonalds.co.jp/campaign/chicken/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Kikkoman Del Monte Hot Vegetable

Kikkoman is selling a Del Monte branded hot vegetable juice in PET bottles. It is not sold hot, but formulated to taste good even when heated. It can be consumed as is, or used for cooking. It contains tomatoes, carrots, pumpkin, celery, cabbage, bell pepper, broccoli, cauliflower and asparagus. 温野菜、キッコーマン

http://www.kikkoman.co.jp/delmonte/onyasai/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

JR The Oita Hitanashi Soda

This is a pear juice soda drink make from Hita City, Oita Prefecture pears. It is regionally branded as "The Oita". 日田の梨ソーダ

http://www.jre-water.com/release/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

JR POM Mikan Jelly Drink

This is a drink introduced earlier this year. POM is the brand used for fruit juices from Ehime Prefecture. This is a mikan (Japanese mandarin orange) jelly drink sold in JR East Water vending machines.

http://www.jre-water.com/release/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

2012-10-24

Burger King Kuro Burger Coke Zero Combo

Burger King is offering free refills if you order a Kuro Burger and a Coca Cola Zero combination. The black on black is the key to this match. The copy is interesting as it uses the Zero in Coca Cola Zero "this is a combination with Zero precedent".

http://www.burgerkingjapan.co.jp/campaign/cp60_2.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Essel Flower Giveaway

Meiji is giving away special flower bouquets to 1,000 people who mail in proof-of-purchase labels from multi-packs of Meiji Essel Super Cup ice cream boxes. This promotion is in collaboration with Hibiya Kadan, an online flower delivery service. 明治、エッセル、スーパーカップ、

http://www.meiji.co.jp/sweets/icecream/essel/campaign/

Photo is a web capture for explanatory purposes, copyright belongs to the company.