Worldwide Olympic Sponsors

Olympic Worldwide Sponsors

Obviously, this is an elite category, but as I have mentioned before, it does place limits on this companies also. The two food companies, McDonald's and Coca Cola, both actively support the Olympics in all the media, but they cannot choose Japan over other countries. All the companies who support the JOC have signs on their sites cheering on the Japanese team.

http://www.joc.or.jp/about/partners/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

JOC Official Partners

Japan Olympic Committee Official Partners

The food companies in this category are Nissin, Meiji, Lotte, Nissin Oillio, Marudai, Zennno and possibly TBC. The odd thing about Zenno (or JA as many people know it) is that I can find very little mention of them being a sponsor on the internet. I believe their sponsorship is based on their support for Japan's table tennis team, but even that is sparse. Seems like they would make more of their investment. Most of these companies concentrate on a few top athletes in a few select sports.

http://www.joc.or.jp/about/partners/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

JOC Gold Partners

Japan Olympic Committee Gold Partners

Only two food companies shelled out enough to make this status - Asahi and Ajinomoto.

http://www.joc.or.jp/about/partners/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Lipton Summer Smile‏

Lipton goes through Morinaga in Japan and they are holding a "home cafe goods" giveaway. They look to be glasses and plates suitable for a picnic. Entry is by mailing in proof-of-purchase marks from Lipton teas (lemon tea, Jasmine lemon peel tea, milk tea or peach tea).

http://www.liptonchilled.com/campaign/1000/summersmile/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

TBC Olympic Sponsor

TBC, which stands for Total Beauty Care, is essentially a chain of facial, hair removal, etc. salons across Japan. However, they also sell a line of supplements (vitamins, skin care, CoQ10, etc.) as drinks or pills. So, I would count them as a borderline food company.

http://www.tbc.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotte Olympic Sponsor

http://www.lotte.co.jp/entertainment/campaign/gambare/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lotte Olympic Sponsor

http://www.lotte.co.jp/entertainment/campaign/gambare/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Aloe Yogurt Giveaway‏

Morinaga markets its aloe yogurt as a beauty aid - and even adds "For Beauty Body" in English for effect. As part of that theme they are giving away skin care and weight related items to 1,500 people who mail in proof-of-purchase marks.

http://www.aloe.ne.jp/#/campaign/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Japan Food Industry Anniversaries

Trying to make a list of Japanese food industry anniversaries. The following is what I have so far, but I know there have to be many more. Please let me know of any I have missed and I will add them. (Give me a link if possible.) Thanks!

Asahi Yoshi Single Malt Whiskey - 10th Anniversary
Burger King - 5th Anniversary (in Japan)
Japan Food Journal - 70th Anniversary 日本食糧新聞
Lotteria - 40th Anniversary
Meiji Amino Collagen - 10th Anniversary
Meiji Hokkaido Tokachi Cheese - 20th Anniversary
Meiji Oishii Gyunyu Milk - 10th Anniversary
Morinaga Ototo Crackers - 30th Anniversary
MOS Burger - 40th Anniversary
Nippon Ham Group - 70th Anniversary
Nisshin Oillio Canola - 20th Anniversary
Oyaho Pudding Sales - 20th Anniversary
Sapporo Black Label Beer - 35th Anniversary
Snow Brand Camembert Cheese - 50th Anniversary
Tokyo Sky Tree - 0th Anniversary - Related Products
Tully's - 15th Anniversary (in Japan)

Sanritsu Kanpan‏

I posted about Bourbon's kanpan yesterday, Sanritsu sells the market leading product in this category and it is branded with just the katakana of Kanpan カンパン plus a Scottish guy in kilts and a bagpipe on the package. This is easily the most recognizable and therefore reassuring brand in the long shelf life disaster preparation food category. It also has a shelf-life of 5 years. Sanritsu has lots of disaster preparation information on its website.

http://www.sanritsuseika.co.jp/useful/us_3.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.