Hard Rock Cafe Spicy Avocado Burger

Hard Rock Cafe is offering a Legendary Spicy Avocado Burger for July.

http://www.hardrockjapan.com/merchandise/2012_07_special_menu.asp

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Fruit and Vinegar Drinks‏

Meiji has introduced two fruit and vinegar drinks - one grape and one peach. Vinegar drinks have a long history in Japan, remain popular and are generally considered to be healthy.

http://catalog-p.meiji.co.jp/products/foods_drink/drink/030210/4902705116023.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MOS Caponata Burger‏

As part of their Vege Works summer specials, MOS has introduced a caponata (カポナータ) burger which includes eggplant, zucchini, red & green peppers and a special cheese sauce.

http://www.mos.co.jp/cp/yasai/120619/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Aloe Yogurt Peach‏

Morinaga has introduced a new flavor, peach, for its popular aloe yogurt line.

http://www.morinagamilk.co.jp/products/yoghurt/aloe/682.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Kagome Karada Next‏

Kagome recently introduced Karada Next (カラダNEXT), which is a soy and vegetable drink. It comes in two varieties - Soy Blend and Cereal Blend.

Health is the selling point and the specifics mentioned are the following:
- use of whole soy beans and not soy milk, thus more vegetable protein
- no sugar, thus 30% fewer calories then milk or soy drink (soy milk)
- excellent PFC (protein, fat, carbohydrate) balance
- isoflavones for beauty (both for women and men)
- ideal for breakfast or for snaking

Karada Next Soy Blend - 40% liquid soy (not soy milk), 30% vegetable juice, 30% fruit juice, 87 kcal/200 ml (advertises soy isoflavone content, iron and vegetable protein content)
Karada Next Cereal Blend - 50% soy-cereal (wheat/oat) blend, 25% vegetable juice, 25% fruit juice, 85 kcal/200 ml (dietary fiber, vitamin B and vegetable protein content)

http://www.kagome.co.jp/karada-next/top/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Recaldent Giveaway‏

Recaldent is an oral health care gum. Recaldent is an Australian technology which uses a milk derived casein phosphopeptides - amorphous calcium phosphate, or CPP-ACP, to better deliver calcium to teeth. Kraft owns this technology now.

In a giveaway aimed at raising the profile of this product, 10 people who answer a quiz and questionairre will recieve 1 million yen each. Pretty big giveaway.

http://100.mezameru.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Coke Olympic Sponsor‏

Coca Cola is a worldwide Olympic sponsor. That applies in Japan and they are using that status on products and in commercials. Not exactly sure what the restrictions are, but I assume being a worldwide sponsor makes it difficult to cheer on specific countries or athletes. The commercials I have seen are more general, whereas national sponsors are actively cheering on the Japanese team.

http://www.cocacola.co.jp/products/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MOS Burger Pepsi NEX Promotion‏

MOS Burger is holding a promotion with Pepsi NEX which involves value sets for 2 or 3 people. The naming of the meals is interesting: the 2 person set is called 夏のニコニコセット or summer smile set, but as written smile can also be read as two items each (two drinks, two sandwiches, etc.), and the 3 person set is called 夏のサンサンセット or summer bright set, but as written can also mean three items each.

http://www.mos.co.jp/cp/summer/120719/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lawson Rice Burger‏

The convenience store chain Lawson also runs a slightly higher class chain called Natural Lawson where the quality and price of the offerings is a bit higher. They also offer items via overnight delivery. One special this month is for yakiniku rice burgers. Japanese rice is just sticky enough that you can fashion it into a bun of sorts, providing an alternative to bread. At 10 for 4,200 yen, these do not come cheap, but they do look good.

http://loppi.jp/fromnaturallawson/products/detail.php?product_id=138955

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Pepsi NEX B'z Dark Knight Sony‏

Suntory is promoting Pepsi NEX with Summer Campaign giveaway of a variety of goods - B'z concert tickets (popular Japanese music group), Dark Knight Rising movie tickets and free Sony electronics. Entry requires registering at Suntory's online site.

http://pepsi-cp.jp/apc/sscp/F1206PEP/top.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.