MOS Burger Ultraman Collaboration‏

MOS Burger is collaborating with Ultraman in a summer promotion. There are toys given away with children's meals, chances to enter on the internet for larger prizes (via QR codes received with kids' meals) and there are in store events around Tokyo. Ultraman is obviously huge among kids in Japan, but I have been surprised how well known Ultraman is outside Japan as well. Nothing like Pokemon, but still fairly well known.

http://waiwai.mos.co.jp/ultra/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Oreo McFlurry‏

McDonald's is selling an Oreo McFlurry in Japan, which shows how strong a brand Oreo is even in Japan.

http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=8614

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Meibalance Vacation Giveaway‏

This is interesting and may be a sign of the demographic shift in Japan. Meibalance (short for Meiji Balance) is line of complete nutrition products normally aimed at older adults or hospital patients. This promotion shows that Meiji is aiming at a wider audience for this product line. If you didn't know the difference, you would think these were any other energy or nutrition drink - and of course they can be used just that way.

The top prize in the giveaway is are stays at any of the JTB affiliated onsens (hot spring hotels) around Japan. Minor prizes are gourmet foods or small household appliances. Entry is by collecting proof of purchase labels and mailing them in attached to a postcard.

http://www.meiji-eiyoucare.jp/campaign/201207_onsen/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Chip Chop 50 Percent Plus‏

Meiji Chip! Chop snacks now have an even more chocolaty taste and the package contains 50 percent more by weight. The line has seasonal variety flavors and now has special animated characters to promote it - the "Chip! Choppers".

Copy
チョコ感UP！さらにあとひく美味しさ！
More chocolaty! A taste that leaves you wanting more!
甘くてしょっぱい！
Sweet and salty!

http://www.meiji.co.jp/sweets/chocolate/chipchop/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Zavas Giveaway‏

Meiji is giving away a can of its Zavas protein supplement plus a protein shaker to 10 people who submit join the online site and respond to a questionnaire.

http://www.meiji.co.jp/sports/savas/fan/cmp/120702_savascmp/index.php

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Pronto's July Pastas‏

Pronto, the coffee and food chain, has 3 special pastas for July:
Meat Sauce Spaghetti with Eggplant and Paprika (パプリカとナスのミートソース)
Chilled Japanese-style Spaghetti with Octopus and Summer Vegetables (冷製タコと夏野菜の和風スパゲティ)
Spaghetti with Ginger Pork Shabu Shabu (豚しゃぶ生姜風味スパゲティ)

http://www.pronto.co.jp/menu/cafe/food.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

McDonald's Tropical Soda McFlurry‏

McDonald's has introduced a tropical soda flavored McFlurry soft cream dessert. The details reveal that tropical soda is another name for the traditional Japanese ramune flavor, commonly used in soda drinks in Japan.

http://www.mcdonalds.co.jp/campaign/mcflurry/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Tully's Espresso Shake Swirkle‏

For the Summer, Tully's has added a Espresso Shake to its Swirkle line of frozen drinks.

http://www.tullys.co.jp/menu/swirkle/espresso_shake.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Meiji Shokkans Gumi Edy Campaign‏

Meiji's Shokkans line of gumi candy (so called because it has a slightly harder consistency and therefore more of a food feel - shokkan 食感) is being promoted with an Edy point giveaway. Winning stickers are attached to product. Winners receive a special cell phone strap pre-charged with 1,000 Edy points.

http://www.meiji.co.jp/sweets/candy_gum/shokkans/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Budweiser New Look‏

The Budweiser new look has also come to Japan. Cannot say I'm in love with the new design, but all brands need a new coat of paint every once in a while.

http://www.budweiser.jp/main.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.