Suntory has introduced Pepsi Extra. With a smaller product size, added sweetness and added caffeine, it appears to be aimed at the energy drink market.
http://www.pepsi.co.jp/products/index_nf.html#extra
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory has added a limited Summer Honey Lemon (はちみつレモン) product to its Honey Lemon (夏のはちみつレモン) drink line. The summer version has added salt/electrolytes for help the drink serve as a hydration aide.
http://www.suntory.co.jp/softdrink/hachimitsu/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Coca Cola and Meiji are collaborating on a "Family Enjoy Box" giveaway. Winners receive a box containing limited edition glasses with Meiji Karl (or Curl) and Coca Cola Zero characters and logos printed on them, a limited edition bag and product (Meiji Karl and Coca Cola Zero). Entry is by mailing in bar codes.
http://www.meiji.co.jp/sweets/snack/karl/campaign/colazero/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Snow Brand MegMilk is promoting its new cheeses aimed at 1-year-olds and older and 3-year-olds and older with a video camera and digital frame giveaway. These cheeses are said to provide calcium and be relatively low in salt. The text used to promote these cheeses is very similar to that used for infant formulas. For example, the 3-year-old and older cheese is described as a follow-up cheese.
http://www.meg-snow.com/youji/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory Kinmugi happoshu beer Kyoto style canvas bag (京帆布) set giveaway. The bags are made by Ichizawa Shinzaburo Hanpu (一澤信三郎帆布), a famous maker to stylish canvas bags. Entry is by mailing in proof of purchase marks taken from packaging.
http://www.suntory.co.jp/beer/kinmugi/campaign05/obo.html?fromid=topics
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory is conducting an online quiz. If you take the quiz, print out the certificate of completion and take it with you on a free factory tour (any of the participating Suntory's factories nationwide), you will receive a special glass and receive a chance at a bundle of Suntory products.
http://www.suntory.co.jp/quiz/naruhodo2012/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Meiji is holding a giveaway of special water kettles, a mini ping-pong set, towels and other goods to promote their very popular Kinokonoyama (きのこの山) and Takenokonosato (たけのこの里) mushroom and bamboo shoot shaped chocolate-covered cookies. Entry requires going to a special webpage and entering a code printed on product boxes.
http://www.meiji.co.jp/sweets/chocolate/kinotake/cmp/12s/
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Suntory is selling two forms of branded ice cubes. One uses a process developed by Nichirei to which retains all the minerals in spring water while not adding any extra air, resulting in white cubes. The other uses a combination of ion exchange and reverse osmosis filtration to obtain water 1,000 times as pure as tap water, and thus extra clear cubes. These are being promoted for use with Suntory spirits and beverages.
http://www.suntory.co.jp/softdrink/icebar/product/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
To mark the introduction of new packaging, Asahi is giving away 1,000 bottles of Black Nikka Clear. Black refers to the color (in relation to regular whiskey) and clear refers to the taste. Entry is by logging onto Asahi's web club and clicking an icon.
Copy
やわらかな香りとまろやかな味わい。
Soft aroma and Mellow taste.
クセのないクリアな飲み心地。
A clear, uncluttered taste for comfortable drinking.
http://www.nikka.com/products/kob/campaign/120620-120717/index.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Asahi has chosen 10 recipes of all which were submitted for the theme "going well with ?? wine". Not immediately clear what the finalists receive, people are encouraged to vote on the ten finalists and when the winner is determined, 4 of the people who voted on that recipe win 6 packs of Clear Asahi happoshu beer.
http://www.asahibeer.co.jp/enjoy/recipe/contribution/vote.html
Photo is a web capture for explanatory purposes, copyright belongs to the company.
