Food Science Japan

2012-01-15

Meiji Curl School Entrance Exam Packaging

Each of these packages (the whole package) looks like one of the religious charms sold at Shinto shrines for good luck when children take their entrance exams for various school levels. One is cheese flavored and the other has a light flavor.
There is also a play on words were an u (う) is added before curl, in order to make it sound like ukaru (受かる) which means the take in take an exam.

2012-01-14

Sanko Seika Assorted Sembei

These assortment pack of sembei (rice crackers) from Sanko Seika including most of the popular varieties: nori/laver wrap (のり巻), green nori (青海苔), soy sauce flavor (しょうゆ味), sesame seed (胡麻), shrimp (海老), salad flavor (サラダ味) and white honey flavor (白蜜).

殿様のおもてなし (welcome or treating a guest properly) is also a promotion this company uses across a number of products using a well known samurai actor.

2012-01-13

Lotte Jang Keun Suk Gum

The Korean-Japanese multinational is cashing in on the K-pop (Korean pop music) and Korean culture craze in Japan with this gum. Jang Keun Suk is a pop star - I think, but to tell you the truth, I care so little it is not even worth the time to look up. Asian pop groups in general can be cute and I understand their attraction, but they are completely manufactured and in general possess very limited talent.