Morinaga Milk is giving away JTB travel coupons and Quo prepaid money cards to members of its Piknik Map club which promotes the Piknik line of asceptic paper carton drinks.
Nissin is giving away prepaid cards (digital money) cards and tickets to special shows commemorating the 100th anniversary of one of Japan's largest entertainment companies (Yoshimoto Kogyo). Entry is via special bar codes on product.
Ezaki Glico is giving away 1 million yen in train coupons to promote their Almond Peak chocolate. You can register through Facebook or Twitter and then you participate in a virtual train ride across Japan picking up new friends and creating a trip album along the way. High scores get the train coupons.
Yamasa is a major soy sauce and functional food producer. Their current promotion requires reading a QR code with a cell phone in order to receive a virtual plot of land where you can grow some rewards (Yamasa products). The virtual space requires creating an account with Mobage the mobile device game company.
Koiwai Dairy Products, a Kirin company, is selling a seasonal strawberry flavored milk. There are lots of strawberry flavored products this season and many people take make trips to pick fresh strawberries.
Ajinomoto is holding a promotion to promote Japanese athletes at the London Olympics. The top prize will go to three groups of 2, who will receive 3 night trips to London to see Olympic events. Answering a quick and sending in a postcard is required.
Interview with researcher who reports that fasting combined with chemotherapy improves results, whereas fasting alone does not and can even be counter productive.
Lotte is conducting a promotion or campaign in connection with GREE - the most popular social network in Japan. If you open the box and use a QR code, you can receive virtual money to use on the GREE site.
Nissui is holding a promotion to support its croquette sales with an iPod giveaway. People submit croquette photos and the winners are chosen by internet votes. Nissui seafood ingredients are commonly used in croquettes and Nissui has special anime characters created for this purpose.
The LGG products sold in Japan are manufactured by Takanashi Milk. By far the most visible of these products is the single serving cup (middle). All of these products carry FOSHU marks.
Interview with Naomi Oreskes about her book "Merchants of Doubt" and how there is actually no debate among climate scientists about climate change and how the perception of there being a debate has be manufactured by vested interests on the right.
This is a campaign to promote Glico Cafe O'Lait drink with discount coupons for the new Miyazaki-like animation movie "A Letter to Momo" which premieres this month. The movie is directed by Hiroyuki Okiura.
Maruha Nichiro is conducting a campaign to celebrate the reopening of the Ishinomaki Factory which was effected by the tsunami last year. Presents are an assortment of company products or products from the Tohoku area.
Glico is conducting a campaign to promote their Cheeza snack crackers where you have to follow the special Twitter stream and tweet about the product. The prize is the same product.
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kikkoman is conducting a campaign to promote their new Del Monte branded VegStart vegetable drink. If you fill out an online form you have a chance at free product.
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Corresponding with the renewal of Nissin's UFO cup noodle product (the noodles have longer lasting flavor), Nissin is giving away the same product to registered members of the Nissin Club site who go to the site and click on an entry link.
Photo is a web capture for explanatory purposes, copyright belongs to the company.
Kraft (which goes through Morinaga in Japan) is running a campaign where if you submit a recipe to the Japanese food site Cookpad, which includes Kraft cheese, you become eligible for a prize. The current version calls for use of grated Parmesan cheese in the recipe.
This is sort of convoluted, but here goes: Meiji Essel ice cream is conducting a campaign with advertising on Tokyo-FM's "School of Lock" program, which commonly goes by SOL. SOL sounds very similar to Essel, thus the connection. Why "School of Lock"? It comes from the movie "School of Rock". The Rock is changed to Lock. Lock is meant more as a key than a lock, therefore giving you the meaning "key to the future of music". Got it? Neither do I, but if customers do, that is all that matters. Photo is a web capture for explanatory purposes, copyright belongs to the company.
This is a natural for Lotte which has a sister company in Korea. For those who don't know, K-Pop stands for Korean pop music, as opposed to J-Pop and it is currently very popular in Japan.
Photo is a web capture for explanatory purposes, copyright belongs to the company.